The Board of Directors of GreenBlue – a nonprofit that aims to equip businesses with the science and resources to make products more sustainable – has announced the appointment of Nina Goodrich as executive director of the organization. Goodrich will also continue in her current role as Program Director for GreenBlue’s flagship project, the Sustainable Packaging Coalition (SPC).

“We are thrilled that Nina is taking on the role of executive director for GreenBlue, and we look forward to the benefits that her innovative thinking will bring to all of our programs,” says GreenBlue Board Chair Guy Gleysteen, a senior vice president at Time Inc.

Goodrich is an internationally recognized leader with expertise in sustainability, innovation, and organizational development. She was previously program director for PAC NEXT in Toronto, an initiative of The Packaging Association that strives towards a “world without packaging waste.” Goodrich also founded consultancy Sustainnovation Solutions to inspire industry to understand the business opportunity that sustainability offers and the role it can play in re-inventing competitive corporate strategy.

According to the company, GreenBlue is working to build a world where businesses are leaders for environmental stewardship and products are designed from the start with sustainability in mind. Since its founding more than 10 years ago, the organization has grown from a small start-up with a pioneering strategy of working directly with business on product design to a well-respected thought leader in sustainability. Through projects such as the SPC, CleanGredients, the Forest Products Working Group, and Advisory Services, GreenBlue has earned a reputation for its scientific credibility and technical expertise in helping businesses implement concrete sustainability solutions and innovations.

“Nina’s passion and energy make her the perfect leader for both GreenBlue and the SPC,” says Jeff Wooster of The Dow Chemical Company, who is a member of both the GreenBlue board of directors and the SPC Executive Committee. “We are excited about the benefits this alignment will bring to the organization.”

This appointment of Goodrich as executive director recognizes the importance of SPC within the GreenBlue family while continuing to support the broader GreenBlue mandate.

“I see this as a great opportunity to work towards the GreenBlue vision of making products more sustainable,” says Goodrich. “GreenBlue and the SPC have a shared vision to develop the sustainability strategies and tools that can mobilize industry to embed sustainable thinking into their product development processes.”